Business History

"From Chick to Cheeky!"

Cheeky Chicken's first store opened at Westfield Shoppingtown, Doncaster in August 1987. The concept was an instant hit with the market and an immediate success. The following year, the second Cheeky Chicken store was opened at Bay City Plaza, Geelong.

Cheeky Chicken's sales have grown steadily over the years, producing some enviable statistics - the Geelong store, for example, has maintained one of the highest average turnovers per square meter for a non-major in Victoria.

Frankston saw the opening of another Cheeky Chicken store in the refurbished Frankston Town Shopping Centre. Again, the concept has met with approval from the market, having established a loyal and growing customer base appreciative of the quality, innovative food offer served efficiently by friendly and knowledgeable staff in the modern, clean and hygienic environment.

All stores are currently company-owned and run under tried and proven Cheeky Chicken management systems. However, to accelerate growth, the directors have decided that an option for future stores is ownership and management under a franchise system.